Event Recap: A “Pivot”-al Year Panel

On October 21, the WLF hosted their fall event, a virtual panel discussion featuring four local female business founders to reflect on the macro-economic events of 2020, such as the COVID-19 pandemic and social and racial unrest, and their impact on local businesses.

The panel was moderated by WLF members Kaphesia Jones, Emily Levitin, and Elena Smirnova. The four speakers included:

Over 80 people attended the event and both enjoyed and learned from the honest, authentic conversation between the panelists. The conversation included topics such as pivoting during challenging times and an overview of diversity in small business.

Five key takeaways from the conversation for small business owners include:

  1. When people are not aware or running in the opposite direction, think business opportunity!

  2. Diversify. Consider using multiple streams of income.

  3. Consider using a virtual environment to meet with more people. It has the benefits of being able to save both time and money.

  4. Take advantage of free resources.

  5. People do business with people they know, like, and trust. Social media is key to this.

Thank you for all who were able to attend and our panelists for creating a great event! We look forward to continuing to support local as we move into 2021.

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